
HUNGRY. How Charlie Bigham Built a Multi-Million Pound Ready Meal Empire and Hard Truths for Challenger Brands - Charlie Bigham
Charlie Bigham’s meals ALWAYS put a humungous smile on my face.
I was fizzing with nerves before interviewing Charlie for the HUNGRY. podcast.
Our conversation provides a smorgasbord of delicious insights into how to build a juggernaut food and drink brand.
ON TODAY’S MENU
1. WHY SCALING AND EXITING A BUSINESS FAST IS UTTERLY FLOORED AND WHAT TO DO ABOUT IT
2. PLAY THE LONG GAME: 1% BETTER EACH DAY, EACH MONTH, EACH YEAR + TIME = GREAT BUSINESS.
3. OBSESS OVER THE DETAIL - HOW YOU DO ONE THING IS HOW YOU DO EVERYTHING.
4. CONSTANTLY LOOK FOR NEGATIVE FEEDBACK. NEGATIVE FEEDBACK + TINKERING = RAPID IMPROVEMENT.
5. WHY CULTURE, PEOPLE, AND PRODUCT MUST BE BUILT ON CORE PRINCIPLES
6. BE MASOCHISTIC ABOUT THE BAD TIMES: "YOU CAN’T SAY YOU’LL *ONLY* HAVE THE GOOD BITS IN LIFE"
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