How do you overcome a fear of rejection? By getting rejected over and over again and learning lessons from those experiences. Jia Jiang did just that, and he turned 100 days of rejection into a life-altering experience that culminated in a full blown movement. Hear his story and how rejection completely changed his life.

Jia Jang came to the United States with the dream of being the next Bill Gates. But despite early success in the corporate world, his first attempt to pursue his entrepreneurial dream ended in rejection. Jia was crushed, and spiraled into a period of deep self doubt. But he realized that his fear of rejection was a bigger obstacle than any single rejection would ever be, and he needed to find a way to cope with being told no without letting it destroy him. Thus was born his “100 days of rejection” experiment, during which he willfully sought rejection on a daily basis–from requesting a lesson in sales from a car salesman (no) to asking a flight attendant if he could make an announcement on the loud speaker (yes) to his famous request to get Krispy Kreme doughnuts in the shape of Olympic rings.

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Best of: Jia Jiang: Lessons Learned from 100 Days of Rejection