In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off.

Time Stamped Show Notes:

00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing
00:54 – If something is working, go all in on it
01:07 – The big marketers spend a lot upfront
01:25 – it’s natural to be scared in spending
02:29 – Remember that marketing doesn’t work like magic
- 02:46 – It’s not like you spend money and automatically make more
03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI
03:38 – Projection isn’t possible if you haven’t started anything yet
04:24 – You need to spend on advertising somehow
04:53 – You can’t just set an arbitrary budget
06:28 – Create a bigger brand
07:03 – That’s it for today’s episode!

3 Key Points:

If you want your marketing campaign to pay off, you have to pay up front.
Marketing isn’t magic. There’s pain before there’s gain.
Test the water. Find something that works. Go all in.

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548: Curing the Cheap Disease for a Better Life by Sam Dogen of Financial Samurai