Color Pod with Qazi Creative market is saturated, here's how to get ahead
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Nov 27, 2023 A deep look at whether the creative market is truly saturated and what that means for your career. Discussion of common pitfalls like underdeveloped skills, copying trends, and competing on price. A five-step plan for standing out, choosing a clear lane, and delivering real value. Practical tactics on hooks, scripts, thumbnails, gear as business investment, and mindset for long-term success.
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Stop Competing On Price Charge For Value
- Avoid obsessing over competitors and entering price wars that become a race to the bottom.
- Waqas uses Porsche and Apple as examples: customers pay premium when perceived value exceeds price, so charge what your value justifies.
Avoid Mimicking Competitors Lose Your Voice
- Don’t copy rivals or add services just because others do; that dilutes your voice and makes you a watered-down wannabe.
- Waqas warns this leads clients to choose the original creator, not the copycat.
Decide Quickly And Commit To One Specialty
- Be decisive: pick a primary specialty and commit so you can build a standout body of work.
- Waqas describes switching from cinematography to editing and later to color grading as sequential decisive moves that unlocked clients and upsells.