Bloomberg Talks Property Brothers Talks Housing Affordability, New Show
Mar 17, 2026
Jonathan Scott, co-founder and CEO of Scott Brothers Global and longtime TV renovator, talks housing affordability, construction innovation, and producing a new behind-the-scenes show. He highlights shrinking starter-home inventory and a four-million-unit shortage. He discusses policy, zoning and permitting reforms, plus how AI and production strategies can speed approvals and stretch tight budgets.
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Behind The Scenes Pressure On Homebuyers
- Jonathan Scott showed behind-the-scenes moments and disagreements to highlight real pressure homebuyers face.
- The new show Property Brothers Under Pressure includes 14 episodes with stories like fire victims and multi-family merges on tight budgets.
Four Million Unit Shortage Hurts Cities
- Jonathan Scott said affordability is moving in the wrong direction with a roughly 4 million healthy-housing-unit shortage.
- He argued that affordable housing supports thriving cities by enabling teachers, nurses, and police to live where they work.
Invest In Modular Construction To Cut Costs
- Invest in construction technologies and incentives to lower building costs, Jonathan Scott recommended.
- He cited his investments in modular builders as one way to physically bring down construction costs.