Bloomberg Businessweek

The Inside story of Elon Musk’s Unprecedented Takeover of Twitter

Sep 19, 2024
Technology reporters Kate Conger and Ryan Mac dive into Elon Musk's tumultuous takeover of Twitter, detailing the profound impact of his leadership style on the platform. They discuss the initial excitement and the subsequent challenges, revealing how Musk's personal involvement reshaped Twitter's operations. The duo highlights the political dynamics, including the reinstatement of controversial figures like Trump, and reflects on Musk's evolving public persona through social media. They bring humor to the serious changes in digital communication.
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