479: 100 Members In 100 Days w/ Jeff Thomas Corning Country Club

In this episode of Private Club Radio, Denny sits down with Jeff Thomas from Corning Country Club to talk growth, culture, and what it really takes to move a club forward in a smaller market. Jeff shares the wild moment that kicked off his tenure, yes, a major flood on day one, then breaks down how he aligned departments, rebuilt momentum, and brought in 100 members in 100 days.

They also get into Corning’s master planning journey, including how member surveying shaped the priorities (casual dining and patio, a resort style pool, and year round activities like simulators), what it looks like to keep the board, members, and staff aligned, and why starting with the pool became the smart first move. Jeff explains how Corning partners with the local community through charities, schools, and tournaments, plus the little details that helped revive an 85 year old invitational into a sellout event with a waitlist.

Finally, Jeff opens up about working with a coach, what that accountability looks like, and how it’s strengthened his leadership, confidence, and boardroom approach.

Topics include private club leadership, membership growth, master planning, capital planning, board alignment, member onboarding, club culture, staff retention, community partnerships, and leadership coaching.

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