The Beauty of Best Practice, in partnership with Google

Welcome to YouTube Festival Spotlight, a three-part podcast series run in collaboration with Google giving you a behind-the-scenes look at the festival, spotlighting top brands on YouTube.

Over the course of the next three episodes, IAB UK's CMO James Chandler will be joined by some of the most senior marketers in the UK and members of the YouTube team to get into some of the most effective and innovative collaborations run on the platform.

In today’s episode, we’re diving deep into the beauty of best practice. Joining James in the studio to discuss how a YouTube-first summer campaign earned sizzling results for Boots is Peter Markey, Chief Marketing Officer of Boots, and Jacqui Owens, Director of Lifestyle at Google.

Watch the campaign here: https://youtu.be/VM6y09kSBRU?si=SfGWuQy38HHqF1Jr

You can also watch this episode in full on YouTube at: https://youtu.be/ikc9JK_f-TY?si=ww8QsMrcYqU815EW

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