The Wild Ones Cycling Podcast Ep 109: Canyon’s £34m Sales Problem + Pogačar’s VO2 Max Is Revealed… and wow
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Nov 27, 2025 The hosts dive into the surprising £34m sales drop of Canyon Bikes, exploring the reasons behind fewer bike purchases. They reveal Tadej Pogačar's mind-blowing VO2 max results, likening him to cycling legends. The discussion on the rebranding of Israel Premier Tech to NSN raises eyebrows with its political implications. Listeners also get a humorous take on cycling mishaps, like shifter failures, and dive into personal preferences on gear, including the practicality of mudguards versus their aesthetics. A lively chat about UK vs US riding habits rounds out the conversation.
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Theft Shapes Bike Ownership Choices
- Theft risk may discourage owners from riding or showing off very expensive bikes in public.
- Insurance and replacement burdens shape how people store, use, and display high-end bikes.
IPT Rebrands As NSN Amid Upheaval
- Israel Premier Tech will rebrand to NSN Cycling backed by NSN and Stoneweg amid prior protests over identity.
- The team faces sponsor and bike-supplier changes plus logo and branding scrutiny.
Sports Sponsorship Raises Ethical Questions
- Sports sponsorship by countries or wealthy individuals raises complex ethics around 'sports washing.'
- Cycling's recent protests show sponsorships can provoke political debate and reputational risk.