Think Like an Owner

Connecting the PNW at SeaPort Airlines with Kent Craford - EP.281

Mar 31, 2026
Kent Craford, founder and CEO with deep experience building seaplane and regional air services. He recounts how a Portland–Seattle commute sparked SeaPort, why seaplanes on the Willamette were impractical, and the choice of the PC-12. He discusses pitfalls of subsidy-driven routes, lessons learned from Alaska operations, and the vision for a high-frequency PNW regional commuter network.
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ANECDOTE

Origin Story Of SeaPort From Commuter Frustration

  • Kent Craford started SeaPort after frustration with Portland–Seattle travel and an initial idea to run seaplanes between the Willamette River and Lake Union.
  • Engineering work showed the Willamette's current, debris, and bridges made floatplanes impractical, so they pivoted to PC-12 wheel planes in 2008.
ANECDOTE

How EAS Expansion Sank The First SeaPort

  • SeaPort launched in 2008, Kent left in 2009 after a partner dispute and the company later chased many Essential Air Service (EAS) contracts.
  • That EAS expansion across disparate markets overstretched the airline and contributed to SeaPort's failure in its first iteration.
INSIGHT

Perverse Incentives In The Essential Air Service Program

  • The Essential Air Service program subsidizes routes by covering the gap plus a 5% allowed profit, incentivizing carriers to maximize subsidy rather than market viability.
  • Some EAS routes have disproportionate per-passenger subsidies, draining program funds and encouraging wasteful service to nearby hubs.
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