If you have been following me for a while you will know that I come from an engineering and product design background. I view the world through the lens of product design where you are designing a specific product for a specific customer. If you buy a rental apartment building and decide you are going to lease it out to tenants, this is still a product designed with a specific customer in mind. It is human centred design. Our book this month is all about human centred design.

"The Design of Everyday Things” by Don Norman.

The Design of Everyday Things, is not merely a book about industrial design; it is a profound philosophical treatise on the relationship between humans and the objects that populate their world. First published in 1988 and revised in 2013, the book's core message remains as relevant and powerful today as it was over three decades ago. Norman argues that the fault for our daily struggles with technology—from fumbling with confusing remote controls to battling poorly designed doors—lies not with the user, but with the designer. This simple yet revolutionary premise forms the backbone of a text that has become essential reading for anyone involved in product design.

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BOM - The Design of Everyday Things by Don Norman