Ambition 2.0 How to Take Your Social Media Skills Pro with Taylor Loren
Jul 27, 2021
Taylor Loren, Social Strategist, shares insights on building brand powerhouses through social media, transitioning from content creation to senior marketing roles, personal branding on Instagram, and navigating burnout in the social media industry. The podcast delves into the evolving role of social media managers, creating new roles for career growth, and redefining success and personal fulfillment.
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Social Proved Its ROI During COVID
- Social teams can directly drive measurable revenue and justify hires with demonstrated ROI.
- COVID accelerated digital shifts, making social a primary sales and engagement channel.
Turning Around Girlboss's Social Trajectory
- Taylor took over Girlboss Instagram and reversed weekly losses to a gain of 300,000 followers since September.
- She also launched TikTok and hit 100,000 followers by capitalizing on cultural moments.
Hustling With A Travel Blog And Part-Time Job
- Taylor combined a part-time content role with running her travel blog, licensing images and doing brand partnerships to survive financially.
- That mixed income approach helped her transition into full-time social marketing roles.