Knowledge at Wharton Take Two Advil and ... What Ills Can the Pfizer-Wyeth Merger Cure?
Feb 4, 2009
17:28
When the giant pharmaceutical company Pfizer announced on January 26 that it was acquiring Wyeth for $68 billion analysts started questioning what benefits the deal would bring and for whom. Pfizer executives suggest the acquisition makes strategic sense by expanding the company into a range of new areas and by helping make up for an expected loss of more than $12 billion in annual revenues once its Lipitor patent expires in 2011. But Wyeth also brings some liabilities -- notably continuing lawsuits over its hormone replacement drugs and fen-phen diet pill. Knowledge at Wharton asked Wharton health care professor Patricia Danzon and marketing professor Jagmohan Raju to offer their views on the pros and cons of the deal.
Hosted on Acast. See acast.com/privacy for more information.