Scout Sobel, CEO of Scout's Agency, discusses the benefits of podcasting for female entrepreneurs, her journey with bipolar disorder, the link between emotions and entrepreneurship, and the value of support systems in business.
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volunteer_activism ADVICE
Use Podcasts For Deep Exposure
Use podcast guest placements as a core exposure strategy to reach deeply engaged audiences.
Prioritize podcasts when you want extended, intimate conversations that build founder-audience trust.
insights INSIGHT
Vulnerability Drives Founder Trust
Podcasts let founders show unedited vulnerability, which builds stronger business trust.
People buy from founders they resonate with, not just products.
question_answer ANECDOTE
Network-Powered Book Launch
Scout used her network of podcast guests to amplify her book launch, reaching millions without paid ads.
She alerted past guests, offered books and quotes, and leveraged collective followers to drive launch visibility.
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Scout Sobel is the CEO of Scout's Agency, the founder of The Emotional Entrepreneur, which is a podcast and bestselling book, and the co-host of the popular Okay Sis Podcast. She is a trailblazer in the media industry for utilizing podcasts as a powerful form of PR.
After starting Okay Sis, which focuses on female guests, Scout fell in love with spreading women's stories and identified the rising popularity and influence of podcasting. She started Scout’s Agency with an emphasis in podcast PR for women entrepreneurs, podcasters, and brands. In 2.5 years, Scout's Agency has become the leading agency for getting women as guests on podcasts.
Scout has also lived with bipolar disorder for the last 15 years. She was once unable to function in society but after finding entrepreneurship and taking radical responsibility for her emotions, she is now able to live a life of purpose. Her debut book, The Emotional Entrepreneur, provides the mindset and emotional tools she learned from managing her mental illness that has helped her succeed in business. The Emotional Entrepreneur hit #11 on Amazon for Women in Business and the Top 100 Charts for Entrepreneurship.
In this episode of Under the Influence:
How entrepreneurs benefit from the podcast space
Scout’s journey with bipolar disorder & finding purpose in entrepreneurship
The link between emotions, mental health, & entrepreneurship
Masterminds: why you need a space to reflect & relate with other founders
Get to know Scout with rapid-fire questions
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