Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin 112: How to Avoid Entrepreneurial Bullsh*t: A Candid Convo on Sleaze, Collabs, and True Crime with the Hosts of Pass The Bullsh*t
May 19, 2023
Crystal Tosh and Amy Hartmann, co-founders of SoTrue Digital and hosts of "Pass The Bullsh*t," dive into the pitfalls of conforming in online business. They emphasize embracing authenticity, critiquing the copy-and-paste marketing culture. Laugh-out-loud anecdotes highlight the absurdities of DM spamming and the art of genuine networking. They even draw surprising parallels between true crime and entrepreneurship, showcasing how intuition and authenticity can lead to success. Their candid reflections spark a refreshing take on building meaningful connections.
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DMs as Conversations
- Start conversations by asking questions like "How are you?" instead of pitching immediately. Treat DMs as networking opportunities.
Go Renegades
- Annie Ruggles shares an example of receiving a cold prospecting email from her alma mater. The email used a generic sports team cheer that didn't resonate with her and highlighted the sender's lack of genuine connection.
Network Like a Human
- When networking online, ask yourself if you would say the same thing to someone in person. Avoid generic, impersonal messages that feel inauthentic.