Does the Australian Government need a CMO?

This week the Australian Government released two COVID-19 vaccine campaigns aimed at increasing the rates of vaccination in Australia. The primary campaign, created by BMF, urged Australians to ‘arm yourself’ against COVID-19. Another featured a young woman in hospital suffering from COVID and was first rolled out in Sydney where cases are high and lockdowns have been extended. The team analyses both campaigns, and asks: does the government need a chief marketing office (CMO)?

Nine announced on Tuesday that Chris Janz, one of the key players in the revitalisation of Fairfax (now part of Nine), is departing the media organisation. So what legacy does Janz leave Nine, and how will the organisation replace him?

This week has seen significant moves and departures in the media and marketing industry. The Mumbrella team runs the rule over some of the key changes, and what they mean for the industry.

Plus, The Brag Media CEO Luke Girgis joins Zanda Wilson for a chat about keeping on-top-of a rapidly expanding business, including the addition of an office in New Zealand. Girgis also goes into the impact of COVID-19 on The Brag's suite of publications, and speaks about launching Rolling Stone Australia magazine, why the magazine has surprised him, and whether Junkee would be a realistic acquisition for The Brag Media.