Pro skateboarder was once considered a fringe sport for outsiders. When Mikey first picked up a skateboard, this was the case. Fast forward several decades, skateboarding has exploded in popularity, and the business opportunities for the sport's elite have grown along with it. Mikey has been both a symptom and a cause of this trend. His brand, identity, and priorities have evolved during this time as well. Hear Mikey discuss the business of skateboarding, the ways in which he has built passive income for himself and other athletes of a similar mindset, and how his purpose has evolved to fit his passion both as a boarder and an investor.
