The Game with Alex Hormozi Stop Using Industry Standards If You Want to Win | Ep 948
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Feb 18, 2026 A challenge to stop hiding behind industry averages and aim higher. Stories show how accepting mediocrity limits outcomes and profit. Practical tales about speeding hiring, attacking problems from many angles, and treating norms as choices. A push to set relentless standards, be unreasonably ambitious, and keep distinctiveness alive.
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Don't Benchmark Against Industry Averages
- Industry standards equate to aiming for average, which guarantees mediocre outcomes.
- Alex Hormozi argues you shouldn't benchmark yourself against an average that often fails to make money.
Meeting A $500M Company Stuck On ‘Standard’
- Alex recounts meeting a $500M company where leaders defended poor processes as 'industry standard.'
- He used that to highlight how accepting averages excuses mediocrity and stalls improvement.
Hold The Line On Standards
- Set and enforce higher standards across all departments to change outcomes.
- Alex Hormozi says the highest job in the company is to be the standard setter and hold the line.
