So you want to be a copywriter with Bernadette Schwerdt COPYWRITER 062: How to become a successful ghostwriter
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Oct 23, 2023 Discover the intriguing world of ghostwriting as a lucrative extension of copywriting. Learn about the vital skills of rapport-building and listening that define a successful ghostwriter. Unpack the art of crafting narratives that honor a client's voice while remaining marketable. Explore storytelling techniques and the dynamics of the ghostwriter-client relationship. Lastly, understand how setting proper fees can enhance the quality of your work and impact marketing strategies.
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First Ghostwriting Job
- Bernadette's first ghostwriting job came after interviewing entrepreneurs for her own books.
- Interviewee Gabby Libovich later asked her to ghostwrite his story, which became a bestseller.
Focus on One Client Deeply
- Ghostwriting often lasts 10-12 months and involves intense focus on one client.
- It allows developing deep rapport and working without committee approvals, keeping the voice authentic and client-focused.
Privileged Access to Client Insights
- Ghostwriting clients offer privileged access to insider knowledge and personal stories.
- This deep access can offer insights usually reserved for prestigious institutions or expensive courses.
