The Nonprofit Podcast

Ep 197| 3 Reasons Nonprofits are Missing out on Donations in 2026

Feb 26, 2026
They unpack three quiet fundraising leak points that quietly cost donations. They explain why friction at checkout and slow mobile forms stop people from giving. They highlight how clearly positioned recurring support steadies income. They stress capturing in-person momentum with instant, easy payment options.
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INSIGHT

Donors Are Cautious Not Less Generous

  • Donors are still generous but more cautious, making small friction costlier.
  • Jenna Lynch explains slower decision cycles, more comparison, and thinner tolerance for checkout pauses that cause leakage.
ADVICE

Test Donation Flow On Mobile Data

  • Test your donation page on mobile using cellular data to experience donor friction.
  • Britt Stockert recommends counting load time, taps, and hesitation points because effort for you equals loss for cautious donors.
ADVICE

Use A Mobile First Donation Form

  • Use a modern, mobile-first donation form that supports many payment methods to reduce interruptions.
  • Jenna Lynch highlights OmniGive supporting 22+ payment methods and responsive design to protect the yes moment.
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