After doing some user research about why and how users interact with recipes online, Bethany delivers great insights for food bloggers: - Why users follow food bloggers on social media. - How people use online recipes: what frustrations are, how recipes are searched and what info is searched for. - What users want from a recipe post: thoughts on jump-to-recipe buttons, recipe videos and photos/process shots. So much information is divulged in this episode. Finally we get to hear our users speak out in real life!
