GA4, Google's latest analytics tool, is shaking up the industry. In this Sunday Special, I speak with Danny Gavin, founder of Optidge and the host of The Digital Marketing Mentor Podcast, to discuss everything you need to know about GA4.

We will discuss its replacement of Universal Analytics, the key differences between the two, and what it means for your data. We'll also share top-level recommendations for the transitioning phase and highlight common mistakes to watch out for in GA4 installation. Don't miss out on this informative and engaging episode!

Chapters:

(00:00) Intro

(02:23) What is GA4 and why is it replacing universal analytics?

(04:15) Say goodbye to Google Universal Analytics: key dates to remember

(05:38) Key differences between Universal Analytics and GA4

(10:30) GA4 attribution models: the Good, the bad, and the ugly

(15:59) GA4 integration with Google products

(19:36) Multi-Device Attribution in GA4: understanding user behavior

(21:15) How privacy concerns are changing data tracking?

(25:08) Crafting unique user journeys in GA4

(27:09) Comparing data between UA analytics and GA4

(31:06) Getting Started with GA4: essential implementation steps

(32:29) Top recommendations for GA4 transition

(36:18) Common mistakes in GA4 installation

(39:48) Unexpected surprises in the podcasting journey

(47:21) Conclusion

Resources:

Danny's course on GA4 — https://offers.odeoacademy.com/offers/gBLYAxvF/checkout

Google updates — https://support.google.com/analytics/answer/9164320?hl=en

Guest Contact Info:

https://www.linkedin.com/in/dannygavin/

www.optidge.com

www.odeoacademy.com

thedmmentor.com

Sponsor:

This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠grwth.co⁠.

Get in touch with Mosheh:

⁠linkedin.com/in/moshehp

⁠⁠twitter.com/MoshehP

⁠⁠hello@pmfpod.com
⁠⁠www.pmfpod.com

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