The Vergecast Figuring out Apple's TV plans with Recode’s Peter Kafka
Apr 2, 2019
Peter Kafka, the Executive Editor at Recode Media, dives into Apple's ambitious streaming initiatives and their impact on the media landscape. He discusses the competing giants like Netflix and Disney, and whether Apple can truly navigate this saturated market. Kafka analyzes Apple News Plus, addressing the challenges traditional publishers face in the digital age. The conversation takes a humorous turn as they evaluate both successful and failed streaming platforms, while also considering the risks associated with celebrity branding in Apple's television content.
AI Snips
Chapters
Books
Transcript
Episode notes
Wall Street Journal's Strategy
- Unlike the New York Times and Washington Post, The Wall Street Journal joined Apple News Plus.
- They likely aim for increased exposure and ad revenue during the election season.
Journal's Content Strategy
- The Wall Street Journal plans to hire 50 journalists specifically to create Apple News Plus content.
- This content targets a general news audience, distinct from their usual business readership.
Facebook's News Pivot
- Facebook will pay news outlets for content in a dedicated news tab, similar to Facebook Watch.
- This contradicts their previous stance of urging publishers not to rely on them for monetization.
