The FMCG Guys 302. Marina Nesterenko, Global Category and Customer Marketing Director at LIPTON Teas and Infusions: Bold Moves, Corporate Mid-Life Crisis, Tea's Comeback, Paris' first Champagne Bar
Marina Nesterenko is the Global Category and Customer Marketing Director at LIPTON Teas and Infusions (Unilever spin-off). In this conversation, we speak about how she's re-imagining the tea category – where over 5 Billion cups are consumed a day globally! – to better connect with consumers, now that younger generations are not so keen on coffee. We also speak about her FMCG career beginnings, falling out of love with the corporate world and back again, entrepreneurship and more. Ah! And Marina is also the Founder of Bubble Bliss, a Champagne Bar in Paris that's just been nominated as one of the best in France only one year after opening: https://bubblebliss.bar/
Tune in to hear about:
- Marina's career beginnings in the far Russian East
- Cross-functional and geographical moves at Mars (including Royal Canin)
- Why growth and development and a common purpose and vision are key in employee engagement
- Mid-life corporate career crisis: executives in their 40s becoming estranged from their corporate employers
- How she's grown her career by making bold moves every 3-4 years
- Becoming an entrepreneur and a surprising corporate comeback!
More
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.