The Carey Nieuwhof Leadership Podcast CNLP 765 | The Real Difference Between Growing and Declining Churches: Thom Rainer on What Reaches The Anxious Generation
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Nov 6, 2025 Thom Rainer, a church researcher and former CEO of Lifeway Christian Resources, dives into the contrasting behaviors of growing and declining churches. He highlights the importance of outwardly focused events for growth and how personal invitations significantly boost attendance. Rainer also discusses the challenges faced by the Anxious Generation and emphasizes the need for churches to create a welcoming atmosphere. With insights on why unchurched individuals often view churches more positively than insiders, Rainer offers a fresh perspective on outreach and engagement strategies.
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Attendance Signals Spiritual Movement
- Church attendance is a meaningful sign of discipleship even if attendance alone doesn't equal salvation.
- Returning attendance signals people moving into accountability within a body of believers.
Use Repeatable Community Events
- Use repeatable outreach vehicles (5Ks, sports, Alpha, friend days) tied to follow-up to reach unchurched people.
- Pick activities that fit your community and equip members to invite intentionally.
Design Outreaches To Invite Non‑Members
- Ensure outreach events require members to actively invite and engage non‑church people rather than passively providing services.
- Design programs to welcome outsiders, not just serve existing members' needs.
