The Mentor with Mark Bouris #507 The Art of Execution: What Separates Winners from the Rest with David Kenney
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Nov 17, 2025 David Kenney, a seasoned chartered accountant and founder of Epic Execution, shares his insights on turning ideas into actionable plans. He discusses the common pitfalls that stall businesses, emphasizing customer focus and effective processes. Kenney also introduces the RAIDER model to tackle problem discovery and explains the importance of co-founders in entrepreneurship. With a nod to modern challenges and the changing landscape of business, he outlines how to validate ideas through customer research and maintain relevance in a fast-paced market.
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Use The RADAR Build-Test Loop
- Use Kenney's RADAR model: Reality, Assumptions, Insights, Design/Do, Execution, Repeat.
- Test assumptions, gain insights, design small experiments, execute, then repeat to refine product-market fit.
Validate Before Vanity Moves
- Prioritise sequential focus: do the experiments that prove demand before chasing awards, PR, or vanity metrics.
- Always ask which single thing to validate next given limited time and runway.
Early Coffee Shop Captures Footfall
- Mark describes the local coffee shop that opens at 5 a.m. and captures early-morning footfall.
- David notes the owner likely matched skills (chef) to a local need for early quality coffee and food.
