Think Fast Talk Smart: Communication Techniques 26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged
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Jan 8, 2021 Glenn Kramon, an editor at the New York Times and a Stanford GSB lecturer, emphasizes the urgency of engaging writing. He shares that starting with your main point can capture impatient readers' attention. The discussion explores common pitfalls and the necessity of audience awareness in crafting messages. Glenn also highlights storytelling and humor as effective tools to connect with readers. Lastly, he advocates for praise over criticism in communication, citing Steve Jobs as a master of influence, showcasing the passion required for impactful exchanges.
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Know Your Audience
- Sterling K. Brown tailored his Stanford commencement speech to his audience (parents).
- He made them feel seen and appreciated, winning them over with humor.
Simple is Smart
- Use simple language, avoid jargon, and be yourself.
- Complicated words don't make you sound smarter; clear communication does.
Tell Stories
- Tell stories with vivid details instead of writing dry term papers.
- Stories, especially emotional ones, resonate more than statistics.