Newsletter & Email Growth: Growth In Reverse Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gupta (#010)
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Jan 29, 2025 
Aakash Gupta, creator of the Product Growth newsletter with over 150k subscribers, shares his secrets to audience expansion. He emphasizes that collaborations aren't optional for growth, offering insights from Twitch creators. Aakash discusses the importance of optimizing for internal shares and reveals his strategies to balance high-quality content with increased publication frequency. He also shares the benefits of launching a podcast simultaneously and how SEO tactics enhance content discoverability. Plus, he guarantees a 10x ROI for his paid newsletter!
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Expensing Strategy
- Facilitate expense reports by providing resources, like templates, to help subscribers justify the cost to their employers.
- Encourage corporate subscriptions to reduce churn and increase long-term subscribers.
Corporate vs. Personal Subscriptions
- Subscriptions paid with corporate cards have significantly higher retention rates.
- Corporate subscribers view the newsletter as a business expense rather than a personal one, reducing churn.
Collaboration with Maya Voye
- Aakash collaborated with Maya Voye, who had significantly fewer subscribers, to showcase her work and his curation abilities.
- He actively seeks out collaborations with smaller creators who produce high-quality content in his niche.