Aakash Gupta, creator of the Product Growth newsletter with over 150k subscribers, shares his secrets to audience expansion. He emphasizes that collaborations aren't optional for growth, offering insights from Twitch creators. Aakash discusses the importance of optimizing for internal shares and reveals his strategies to balance high-quality content with increased publication frequency. He also shares the benefits of launching a podcast simultaneously and how SEO tactics enhance content discoverability. Plus, he guarantees a 10x ROI for his paid newsletter!
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volunteer_activism ADVICE
Collaborations for Growth
Collaborate with other creators in your niche to reach a wider audience.
Build organic friendships with creators; collaborations will often arise naturally.
insights INSIGHT
Optimizing for Internal Share
Optimize content for internal sharing within organizations to reach a broader audience beyond your niche.
Consider how your content can be valuable to different roles within a company.
question_answer ANECDOTE
Meta Example
Aakash noticed a surge in subscribers with Meta email addresses after an article was shared internally.
This led him to focus on optimizing content for internal sharing within companies.
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"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth
Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode.
When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 150k subscribers, publishes multiple times per week—and started a new podcast this past August. Aakash shares how he's grown his newsletter, where he focuses his energy, and how he manages the massive amount of content he's publishing.
Growth In Reverse: Newsletter & Email Growth 