Offline with Jon Favreau

Do Dating Apps Make it Harder to Find Love?

Jan 22, 2023
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INSIGHT

Anticipation, Not Outcomes, Drives Engagement

  • Anticipation of matches delivers dopamine without needing real dates or closure.
  • That intermittent reward structure sustains engagement independent of actual romantic outcomes.
INSIGHT

Volume Over Depth Produces Burnout

  • Mass usage, multiple apps, and 'numbers game' advice turned people into disposable options.
  • High volume matching increased dates but reduced depth and real connection.
INSIGHT

Business Goals Clash With Romantic Goals

  • Apps optimize for engagement and revenue, not necessarily users' romantic goals.
  • Premium features accelerate exposure but don't guarantee real-life compatibility.
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