Who Owns Your Fertility Data in the Age of Surveillance? with fertility specialist Gabriela Rosa

In this Valentine’s Day episode of That Tech Pod, Kevin and Laura talk with fertility specialist Gabriela Rosa about how having a baby has quietly become a technology story. From IVF and genetic testing to telehealth and wearable data, modern fertility is increasingly shaped by algorithms, platforms, and private equity–backed clinics. What most people picture as love and biology is now deeply intertwined with data and systems most patients barely see.

The conversation starts with privacy and data ownership. Fertility and genetic data may be some of the most sensitive information a person can share, and once it’s collected, it often lives on indefinitely. We debate insurance risks, data monetization, and whether patients truly understand what they’re consenting to when they download an app or join a study. Gabriela explains that while ethical safeguards exist, there are no absolute guarantees in a world where data itself is an asset. Perhaps the biggest mic drop moment: IVF, widely seen as the gold standard, has a failure rate north of 90% per cycle started. Gabriela argues that technology should support the body, not bypass it, and that root causes like infections, lifestyle factors, and overlooked health issues are often ignored before patients are fast-tracked into expensive treatments. Her book, Fertility Breakthrough, expands on this approach and is available here: https://www.fertilitybreakthrough.com/

Gabriela Rosa is a Harvard-trained and awarded fertility specialist, founder and CEO of The Rosa Institute, and a global leader in integrative fertility care. For more than 20 years, she has helped individuals and couples around the world overcome infertility, miscarriage, and failed treatments by combining rigorous clinical research with personalized, root-cause medicine. Her work has been studied at Harvard and published in scientific forums, with research showing a 78.8% live birth rate among patients in her signature program. Gabriela holds graduate degrees in reproductive medicine, human genetics, and public health, is currently completing her Doctor of Public Health at Harvard, and leads one of the world’s first telehealth-based fertility clinics, serving patients across more than 100 countries.