SPARKED

How to Reimagine Work in a Way that Re-energizes You

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Dec 20, 2022
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INSIGHT

Essentialists Seek Energy Not Just Chaos

  • Essentialists crave the energy of disorder because it signals possibility and invites system-creation.
  • Paulina loved pandemic chaos (waterfalls and rapids) where she built systems and delivered big results, which later stabilized into steady retainer work.
ADVICE

Break Your Business To Recreate Excitement

  • Work on the business by intentionally rebuilding it to create fresh complexity and opportunities.
  • Jonathan advises 'creative destruction': break current models, add new client types or offerings to trigger the essentialist impulse.
ADVICE

Create Nonlive Sales Systems

  • Build systems around client acquisition that don't rely on live sales calls.
  • Deborah Owens suggests using video, testimonials, and digital funnels so Paulina avoids draining live sales while still bringing in new, engaging projects.
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