Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar

For the new episode of Full-Funnel Live we've invited Diandra Escobar, Founder of Distinctiva.io — the content strategist behind B2B brands generating 80% of their pipeline from LinkedIn organic.

With her clients, Diandra replaces content calendars with content flywheels where every piece compounds on the previous one.

One client scaled from $1.2M to $3.6M ARR through LinkedIn alone. Another attributes 80% of leads to LinkedIn organic. Another one reports their newsletters are hitting 60%+ open rates.

We're going to break down exactly how B2B CMOs can implement content flywheels to generate pipeline in 2026.

Tune to learn:

• Why generic "how to" content is dead and what "authority content" actually means
• The content flywheel framework: how to build it, what to stop doing, and what to replace it with
• How to defend your content flywheel strategy from “why can’t you do it with AI”?
• How to track engagement signals from content and hand them off to Sales
• How to report content-led growth to a CFO who only speaks pipeline

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Diandra on Linkedin: https://www.linkedin.com/in/diandraescobar/