18. Critical Concepts Sales Leaders Must Communicate w/ John Kaplan

Communication is a critical component to ensuring your teams stay focused.    For sales leaders, it can be the one thing that separates the best from the rest. If your people understand where they’re going and how they’ll get there, you are one step closer to your revenue goals.    In this episode, John Kaplan covers the concept of a leadership footprint to explains how leaders can:   - Outline their organization’s new mission and explain how they’re planning to get there   - Articulate exactly what they need from their sales teams to succeed    Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.   Here are some additional resources focused on the leadership footprint:    Leadership Footprint Template https://forc.mx/2UAM0Qr   Blog: “What Your Top Performers are Thinking in Your Sales Kickoff Presentation” https://bit.ly/2N9FbB8