The Next Big Idea

THE ART OF EDITING: Graydon Carter on the Golden Age of Magazines

33 snips
Apr 24, 2025
Graydon Carter, the former editor of Vanity Fair and co-founder of Spy magazine, shares his fascinating insights on the golden age of magazines. He reminisces about how he transformed Vanity Fair into a cultural juggernaut and discusses the art of storytelling and editing. The conversation explores the humorous nuances of Canadian culture, personal anecdotes from his journalism career, and the innovative storytelling that defined his work. Carter also reflects on significant moments in magazine history and the evolution of media consumption.
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ANECDOTE

Adapting Language in NYC

  • Carter used a crude Canadian phrase to describe doing nothing, which shocked colleagues at Time Magazine.
  • Realizing this, he retired the phrase to fit the more formal NYC workplace culture.
INSIGHT

Power of Being an Outsider

  • Being an outsider allowed Carter to see New York differently and become a sponge for the city's culture.
  • Many great editors came from outside NYC, gaining unique perspectives that natives lack.
ANECDOTE

Trump and Carter's Complicated History

  • Carter profiled Donald Trump early on and coined the nickname "short-fingered Bulgarian," which Trump hated.
  • Their relationship oscillated with public hostility and occasional civility, culminating in Trump's ongoing negative tweets about Vanity Fair.
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