Dropping Bombs The $12 Trillion Scam No One's Talking About Inside America's Biggest Industry
Mar 27, 2026
Abraham "Abe" Lee, a 25-year mortgage veteran and founder/CEO of Visible, pulls back the curtain on how U.S. mortgage shopping really works. He explains why one search triggers dozens of spam calls. He describes Visible’s Expedia-like booking approach, data-broker problems, upcoming privacy laws, and how transparency could reshape who wins and loses in lending.
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Regulation Is Forcing Industry Data Changes
- New laws (HR 2808 Home Buyers Protection Act and the Delete Act) ban trigger leads and restrict data retention, curbing the data-broker business model in 2026.
- Abe uses these regulatory shifts to justify Visible's privacy-forward approach.
Compare Loans Without Giving Contact Info
- Do use a booking-style, side-by-side comparison to select mortgage offers without sharing personal contact details first.
- Abe built Visible to show licensed loan officers, rates, fees, and reviews instantly so consumers can book without becoming spam leads.
Flip The Borrower From Raw Material To Customer
- Visible flips the industry focus: the borrower becomes the customer rather than raw material sold into mortgage-backed securities.
- This shift reframes distribution: treat borrowers with transparency and they choose lenders instead of being resold.