How to Build a Podcast Content Strategy That Actually Sells | Jeremy Enns

Forget the "give everything away for free" advice you've probably heard (spoiler: it's a fast track to undercutting your profits).

In this episode, Jeremy Enns is back to share his expert take on how to create a podcast content strategy that leads your audience to the point of sale without coming across as salesy.

We’re breaking down how to align your content strategy with the business model that’s right for you, and the metrics you need to track to see if your content is actually converting.

If you want to turn your podcast (or podcast-to-be) into a revenue-generating machine, this episode is packed with insights you can actually use to grow. Hit play and let's dive in.

0:02 – Why Giving Away Your Best Content for Free Kills Your Sales 

3:14 – Why Creators and Business Owners Need Different Content Strategies

6:17 – How to Align Your Podcast Content with Your Business Goals 

9:42 – The Metrics You Need to Track to Know if Your Content is Converting 

12:59 – How to Turn Podcast Into a Revenue Generator Without Sounding Like a Sales Pitch
 
 Episode Links:

• Want to dive deeper into the insights Jeremy shared? 
  • Check out his detailed video on how to use Spotify’s new analytics 
  • Subscribe to Jeremy’s Scrappy Daily Podcasting Newsletter

 
 → This episode was recorded on the Deity VO-7U

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