Fitt Insider

Costco's Fertility Move, Peloton's Gym Push, New Strength Guidelines

Mar 17, 2026
New resistance training guidelines now prioritize consistency over perfect programming. Peloton is moving into gyms with commercial-grade bikes and treadmills engineered with Precor. Costco is partnering to offer fertility care and steep medication savings as part of a broader health push.
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ADVICE

Prioritize Consistency Over Perfect Programming

  • Do prioritize regular sessions over chasing ideal splits; aim for consistent training across home or gym settings.
  • For strength gains include heavier loads at least twice weekly, per the updated ACSM guidance.
INSIGHT

Any Resistance Training Works If You Stick With It

  • Any amount of resistance training improves strength, muscle growth, power, and physical function.
  • The ACSM reviewed 137 reviews with 30,000+ participants and stresses consistency and accessible formats (weights, bands, bodyweight) over perfect programming.
INSIGHT

Peloton Expands To Diversify Beyond Home Hardware

  • The gym push is a strategic response to slowing consumer hardware sales and a move to diversify revenue.
  • New machines integrate Peloton's digital classes with Precor tech, shipping late 2026 across US, UK, Canada, Germany, Australia, and Austria.
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