Resistance Never Works: Jennifer Rogers on Change, AI & the Hispanic Audience

What do you do when your company keeps changing CEOs, the industry swings from “big ideas” to pure programmatic and back again, and now AI is reshaping creative work?

In this episode of Lead Human, Jack Myers and Tim Spengler sit down with Jennifer Rogers, EVP of Consumer & Corporate Marketing at TelevisaUnivision, to talk about thriving through constant change and leading teams in the age of data and AI.

Jennifer shares how she’s survived five or six CEOs and multiple bosses by aligning quickly with new strategic goals instead of resisting, and why she sees change as an opportunity rather than a threat. She explains what makes the U.S. Hispanic audience a “dream” for marketers, how emotional connection and culture give TelevisaUnivision its edge, and why the industry is swinging back from cheap impressions to content, context, and real engagement.

She also tells the story of how a semester abroad in Spain unexpectedly led to a career in Spanish-language media, how she thinks about staying 16 years at one company versus moving around, the kind of leaders she wants to emulate, and her philosophy on using AI as a complement to human creativity—not a replacement. As she puts it: if the job can be done by AI, the real question is, “What’s the job it can’t?”

New episodes of Lead Human every week. In a world of machines and dashboards, the real competitive advantage is still a human one. 

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