NALE: RM10M Selling Nasi Lemak in FY2024; RM20M Next?

Can a business built around Nasi Lemak become a global brand like Nando's? That's Nale’s ambitious mission, but their biggest challenge is convincing Malaysians to pay a premium for a beloved roadside classic.

Founder and CEO Andreas Domingo joins us to share his journey of building a brand that has generated over RM36 million in revenue since 2019. He discusses his unique premium positioning, a new dual-brand strategy for mass-market expansion, and his plans to venture into the FMCG space.

We discuss:

• The mission to elevate Nasi Lemak into a globally recognised dish.

• The strategy behind their premium positioning and mall-based locations.

• The financial journey to over RM10 million in annual revenue.

• Their new dual-brand strategy with "Nale" (premium) and "Naku" (mass-market).

• Their plans to expand into FMCG and eventually go global.

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