Q + A | Why "If You Build It, They Will Come" Is the Biggest Lie in Podcasting

As a good friend of mine in podcasting says, 'If you build it, they won’t come.'

In this episode, I tackle a listener question about why great content alone doesn’t grow your podcast anymore and why pressing publish is just the beginning.

Whether you’re just starting out or have been podcasting for a while, I’ll walk you through the two biggest drivers of podcast growth and show you how to use Spotify’s analytics to pinpoint exactly where the problem is happening—so you can stop guessing and start seeing results.

Ready for a podcast that grows your audience and your business? Hit play, and let’s dive in.

0:58 - Why “If You Build It, They Will Come” Isn’t Working for Your Podcast

1:40 - The Two Big Questions Every Podcaster Should Be Asking

6:15 - What Your Messaging Is Really Saying to Potential Listeners

7:59 - The Spotify Analytics That Reveal Why Your Podcast Isn’t Growing (and How to Fix It)

10:20 - How to Get Clear on What’s Holding Your Podcast Back

 
 → This episode was recorded on the Deity VO-7U

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Special thanks to our sponsor, Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re putting out episodes but not seeing listeners, leads, or sales, book a free strategy call to find out what’s not working and how to fix it.

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©Ⓟ 2018–2026 by Courtney Elmer. A...