The Ben Shapiro Show Ep. 2376 - WTH?! McDonald’s Celebrates…Ramadan
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Feb 26, 2026 Wilfred Reilly, academic and commentator known for his 'Black Lies Matter' series, joins to critique DEI and anti-woke topics. He discusses McDonald’s Ramadan ad controversy and corporate virtue signaling. Short takes cover DEI rebranding, why firms keep these roles, and risks of political shifts restoring diversity agendas.
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Corporate Virtue Signaling Can Undermine Western Traditions
- Ben Shapiro argues corporate virtue signaling toward minority religious practices can reflect cultural self-submission rather than respect.
- He cites McDonald's Germany removing food images during Ramadan as an example of symbolic, self-defeating appeasement.
DEI Signaling Targets Cultural Approval Over Customers
- Shapiro links corporate DEI gestures to courting left-leaning consumers rather than serving core customers.
- He says firms signal for cultural approval (e.g., Black History Month, Pride) even when it hurts meritocracy and profits.
AntiWoke Consulting Firm Targets Hidden DEI Roles
- Wilfred Reilly describes founding an anti-woke consulting firm, Unified Solutions America, to remove DEI from companies.
- He explains rebranded roles (e.g., VP of Diversity to VP of Belonging) illustrate DEI going undercover.