As war in the Middle East disrupts one of the world’s most critical maritime chokepoints, container shipping networks face unprecedented operational challenges. Rabab Boulos, Chief Operating Officer at A.P. Moller - Maersk, joins Kevin O’Marah, Chief Research Officer at Zero100, to discuss how the company is managing through extraordinary disruption in the Gulf – from suspending bookings and rerouting vessels to redesigning fuel supply chains in real time. Rabab shares Maersk’s crisis management framework, how technology enables visibility when conditions change by the hour, and what it will take to restore normal service.
