Marketing For Learning® S2:E3 - Your Learners Are People. Start Treating Them Like It.
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Jul 4, 2025 Discover why treating learners as real people is crucial in Learning and Development. Dive into the importance of understanding audience motivations beyond just job titles. Learn how to ask the right questions and gather meaningful insights to craft impactful learning experiences. Unpack the significance of branding through examples like Coca-Cola and explore the transformation of boring initiatives into engaging ones. Crafting accurate learner personas can elevate overall engagement and strategy—it's all about relevance and connection!
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Culture Shapes Learning Buy-In
- Workplace culture and word-of-mouth heavily influence learner attitudes.
- Positive peer sentiment is crucial for informal and formal learning uptake.
Research Pain Points & Behaviors
- Focus learner research on psychographics and behaviors, not demographics and granular feedback.
- Identify pain points and motivations to build relatable learning experiences.
Open Questions Reveal Motivation
- Asking open questions about work frustrations reveals motivations beyond surface answers.
- One learner shared a life story exposing true work drivers when prompted properly.