minor details 47 - Katie Lim
Mar 18, 2019
In this engaging chat, designer Katie Lim, currently the director of industrial design at Super Chewer, shares her fascinating journey in toy design for both kids and dogs. She dives into the complexities of balancing creativity with technical precision, revealing how she crafts engaging toys. Katie also tackles the pressures of 'workism,' discussing the risks of burnout and the importance of setting boundaries in today's demanding work culture. Her insights on design for accessibility and the impact of social media on relaxation are not to be missed!
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From Side Project To Product Line
- The Tugimals rope-and-plush line began as Katie's side project and later became a full collection after samples convinced stakeholders.
- She credits creative freedom and persistence for getting the line approved and produced unchanged.
Show Prototypes, Not Only Sketches
- Prototype enough of a concept before presenting so stakeholders can see the idea's potential.
- Katie says tangible samples often convert interest more than sketches alone.
New Role Leading Super Chewer
- Katie was promoted to Director of Industrial Design for Super Chewer and now helps define brand and toy integrity for heavy chewers.
- She calls the transition recent and exciting with a steep learning curve.