Maiden Mother Matriarch with Louise Perry The rise of the cougar
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May 7, 2026 
Meghan Murphy, feminist writer and commentator known for her work on gender and social issues, explores why younger men are increasingly drawn to older women. They discuss dating apps and age confusion. They cover anti-ageing, skincare and cosmetic trends. They examine confidence, sexual self-assurance, shifting priorities around parenthood, and political and cultural influences on partner choice.
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Younger Men Mistake Older Women For Younger Ones
- Younger men increasingly pursue women in their mid-30s to mid-40s, often assuming they are younger due to appearances.
- Meghan Murphy says men frequently mistake women in their 40s for women in their 30s because older women look younger now.
Meghan Shares Her Personal Experience With Younger Suitors
- Meghan Murphy reports men in their late 20s to early 30s pursue her despite her being 46.
- She notes some pursue her in Mexico and online even though she doesn't use dating apps.
Antiaging Habits Are Shifting Perceived Age
- Improved skincare, sun protection, fitness, and treatments mean 40-somethings often appear decades younger than previous generations.
- Louise Perry and Meghan Murphy cite sunscreen, retinol, weight training, and PRP as causes of the younger appearance.