Hello Monday with Jessi Hempel Think Like A Futurist: Respond, Don’t React
Mar 16, 2026
Amy Webb, futurist and CEO of the Future Today Strategy Group, maps how AI and converging forces remake work, institutions, and decision-making. She explains creative destruction, why planners must factor unknowns, and how leaders can prepare strategically rather than panic. The conversation highlights steering change, reinventing tools like trend reports, and choices that will shape AI’s path.
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Episode notes
Creative Destruction Is A Choice
- Creative destruction is a recurring convergence where old systems are replaced by new ones and can be deliberately invited rather than passively endured.
- Amy Webb links past cycles (Industrial Revolution, postwar, dot-com) to today's convergences of tech, geopolitics, and social change driving rapid disruption.
Focusing On Fads Hides Bigger Convergences
- Many leaders fixate on narrow tech fads (e.g., generative AI) and miss the broader convergence causing systemic destruction.
- Webb warns this myopia yields either engineered change or being acted upon with no agency.
She Killed Her Own Tech Trends Report
- Webb's firm performed creative destruction on its own product by killing its well-known Tech Trends report and replacing it with a convergences report.
- She framed this as a risky, deliberate move to avoid being forced by market change.