Should You Focus on One Niche or Have Multiple? | Episode 104

**Cold Open (The agency space is getting dumber)**

**Skip the Cold Open at 15:30**

Most new agency owners can agree on one thing and it's that picking your niche is more difficult than it sounds. The majority of agency owners will pick niches they heard were good based on videos they've watched or what peers have said. Other agency owners will pick multiple niches to see which ones take off first.

If you cast a wider net, won't you catch more fish?

Not necessarily.

We talk about the differences between just focusing on one niche vs spreading yourself over multiple and why focusing on one might actually yield more results and sales.

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