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Mickie Kennedy, founder, and president of eReleases. His company helps businesses, startups, and authors get website traffic and better quality customers through coverage in the media.

Start attracting all the attention that you truly deserve! That press release may be the catapult your business is missing.

Topics We Cover in This Episode:

Understanding press releases and newswire
Using press releases as leverage
Exploring unique forms and types of press releases
Finding the ‘right’ timing for your press releases
Using your unique selling proposition to gain media attention
Crafting the elements of an effective press release

Resources Mentioned:

Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
Check out eReleases website at: eReleases.com
Follow Mickie Kennedy’s LinkedIn account: Mickie Kennedy
Press Release Topic Ideas: the Ultimate Collection

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass

Additional Resources:

How to Use Press Releases to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 1)