The Varsity Marchand on the NFL’s Media Chessboard
Jan 21, 2026
Media reporter Andrew Marchand, known for his insights at The Athletic, dives into the evolving landscape of sports media rights. He discusses why the NFL’s negotiations are critical for other leagues and the potential for streaming giants like Amazon to broadcast a Super Bowl. Marchand highlights which NFL packages are at risk from streaming disruption and predicts how networks will adapt. He even suggests Travis Kelce could become the next big play-by-play announcer. Tune in for a fascinating look at the future of sports broadcasting!
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Networks Should Hold Options As Leverage
- Use the NFL's 2029 contract out clause as leverage to delay package loss.
- Networks can wait to exercise options rather than surrender valuable primetime rights early.
Streamer Super Bowl Becomes Plausible Over Time
- Streamers like Prime Video have proven sports traction and will seek more exposure, possibly playoffs or a Super Bowl.
- A streamer Super Bowl seems plausible by the mid-to-late 2030s if viewing habits shift further to streaming.
Bears-Packers Was A Streaming Test Case
- Amazon's Bears-Packers exclusive streamed game set a streaming record and served as a test.
- The NFL notes local broadcast availability but political and fan reactions highlighted access concerns.