Winning friends and influencing people is what we all really want in life. We want to be loved and adored by our millions of fans who tell all their friends about our amazing podcast or business. Simple enough. But how do we make that happen?

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest line-up, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

On today’s episode of Should I Start a Podcast we are tuning into James Tuckerman’s session at We Are Podcast 2017. James is one of Australia's most accomplished digital publishers. He's an entrepreneur, angel investor, reluctant growth hacker for hire and professional speaker.

He is widely known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents' home. He was then 26 years of age. In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia)

James is in the business of persuasion. He’s put together 12 fundamental principles of persuasion and makes them available in this short session taken at We Are Podcast. Tune in if you’re a podcast host, an entrepreneur — or even if you just deal with people on a daily basis.

James’ talk covers:

The one thing listeners care about above everything else
Why outcomes are more important than products
How to earn authority for your show
How to be a likeable host
The importance of social proof when it comes to selling something
Why humans are hard-wired to finish what they started
The economic principle of scarcity and how it applies to podcasting
The final thing you can do to convince someone to listen to your show

Links:

James Tuckerman - LinkedIn

Anthill Magazine

Not-So-Freaky University

WK Podcast 14: Hoe pakken we USA aan! | Met open vizier | S02E14